Fundamentals of Design

Key Principles

• Gestalt Principles of Perception

Key Technical Principles

• Emphasis
• Balance and Alignment
• Contrast
• Repetition
• Proportion
• Movement
• White Space

Notes

• Design differs from art: Design must have purpose
• Designs can intentionally break fundamentals, while still conveying the information exactly as intended to be conveyed

Resources

• https://www.smashingmagazine.com/2014/03/design-principles-visual-perception-and-the-principles-of-gestalt/
• https://www.smashingmagazine.com/2015/06/design-principles-compositional-balance-symmetry-asymmetry/
• https://99designs.ca/blog/tips/principles-of-design/