All Designs
Emphasis
Identify key information: what is being conveyed? Organise information and lay out design in a way that communicates that order Emphasis can come from different sources, e....
Custom Colours
A custom colour scheme can be difficult to pull off; however, with consideration of the Chroma and Saturation, it may be possible to develop new schemes
Contrast
Creates “pop” - brings design away from the background and makes it stick in memory Creates space and different between elements Background and elements should be significantly different so they work harmoniously When working with Type, contrast is essential in balancing the size and weight of the type - if everything’s bold, nothing’s important....
Composition
Resources https://visme.co/blog/composition-rules-for-non-designers/ Notes Create a focal point Create a visual heirarchy Use leading lines to guide Movement Scale elements
Complementary Colours
Opposing colours on the Colour Wheel Create a sharp Contrast Overuse can get tiresome Mixing complementary colours will produce a neutral grey as they cancel out
Colour Wheel
There is a Traditional Colour Wheel representing Red, Yellow, Blue, with the Primary Colours located in a Triadic position There are other colour wheels (e....